Harley-Davidson is preparing to broaden its reach with a new budget-friendly, entry-level motorcycle designed to make the brand more accessible than ever. Long known for large cruisers and premium touring bikes, the American icon is now targeting new riders, commuters, and younger customers who want genuine Harley character without the traditional cost and size.
A Strategic Shift Toward Accessibility
This upcoming motorcycle represents a major change in Harley-Davidson’s approach. Rather than focusing solely on heavyweight machines, the company is introducing a lighter, more efficient option aimed at daily use. The goal is simple: offer the Harley experience in a form that’s easier to own, easier to ride, and easier on the wallet especially for those entering the brand for the first time.
Balanced 750cc Performance
Power is expected to come from a 750cc engine optimized for smooth, predictable performance. Instead of aggressive tuning, the engine focuses on usable torque and steady power delivery, making it suitable for city traffic, highway cruising, and relaxed weekend rides. Riders can expect a refined exhaust note that preserves Harley’s identity while meeting modern emissions requirements.
Fuel Efficiency Designed for Daily Use
One of the standout features of this new model is its projected fuel economy of around 45 miles per gallon. That level of efficiency places it well above traditional Harley models and makes it practical for everyday commuting. With fuel costs continuing to rise, this efficiency adds real value for riders who plan to use the bike regularly rather than occasionally.
Lightweight Build with Signature Styling
To improve maneuverability, the bike is expected to feature a lighter chassis and compact proportions. This makes it more approachable for beginners and easier to handle in urban environments. Despite its smaller size, the design remains unmistakably Harley featuring a sculpted fuel tank, clean lines, minimal bodywork, and a modern interpretation of classic styling cues.
Essential Tech and Rider Comfort
The new entry-level model is expected to include modern necessities without unnecessary complexity. Features such as LED lighting, anti-lock braking, a digital display, and basic smartphone integration are likely. Ergonomics are focused on comfort, with an upright riding posture and a well-cushioned seat to reduce fatigue during longer rides.
Pricing That Could Redefine the Brand
Perhaps the most surprising aspect is the expected starting price near USD 3,500. If finalized, this would make it one of the most affordable motorcycles Harley-Davidson has ever offered in the U.S. market. At this level, the bike directly competes with popular entry-level models from Japanese and European manufacturers, potentially reshaping Harley’s position in the segment.
Ideal Buyers for This Model
This motorcycle is designed for riders who want authenticity without excess, including:
- New motorcyclists entering the market
- Urban commuters seeking style and efficiency
- Riders upgrading from smaller displacement bikes
- Harley fans looking for an affordable daily option
Launch Timeline
The motorcycle is expected to be officially revealed toward the end of 2025, with dealership availability in the U.S. following shortly after. Final specifications, trims, and pricing will be confirmed closer to launch.
Disclaimer: All details are based on early reports and industry expectations. Final specifications, pricing, and availability may change at launch. Always verify information through official Harley-Davidson